Though well into her final trimester, Kate Middleton hasn’t let the impending birth of her third child stop her from attending royal engagements. At the very end of February 2018, the Duchess of Cambridge visited the Royal College of Obstetricians and Gynaecologists (RCOG) and St. Thomas’s Hospital in London. While there, Kate Middleton ran into the midwife who helped deliver her daughter Princess Charlotte, Professor Jacqueline Dunkley-Bent, and the two shared a warm embrace.
But Middleton didn’t make the visit just to be reunited with her former midwife: She was there to become the second patron of the Royal College and to officially announce the Nursing Now 2020 campaign, which aims to raise the profile and status of nursing worldwide. As the name suggests, the three-year campaign is scheduled to last until 2020, the 200th anniversary of the birth of Florence Nightingale, the founder of modern nursing.
“This campaign means a lot to me personally. My great-grandmother and grandmother were both volunteer nurses,” Middleton said in a speech she gave the campaign launch. “They would have learned first-hand from working with the Voluntary Aid Detachment and the Red Cross about the care and compassion that sometimes only nurses can provide.”
Find out everything you need to know about the Nursing Now 2020 campaign below.
Critical Roles Played by Nurses
Nurses are the heart of most health care teams, caring for patients from their first breaths to their last, helping with everything from checking blood pressure to offering diagnoses to administering shots and painkillers. “Nurses are always there. You care for us from the earliest years. You look after us in our happiest and saddest times. And for many, you look after us and our families at the end of our lives,” Middleton said. “Your dedication and professionalism are awe-inspiring.”
As the Duchess of Cambridge went on to point out in her speech, sometimes nurses may be the only health care provider readily accessible in certain areas of the world, which is why it’s extremely important that enough nurses be trained and placed in the coming years. “In some parts of the world, nurses are perhaps the only qualified health care professionals in their communities, so your work is all the more vital,” she said.
Coming Shortage of Nurses
According to Middleton’s speech, 9 million more nurses will need to be trained by 2030 to meet the rising demands worldwide, which works out to about 2,000 more nurses each day for the next 12 years. Nursing Now 2020 hopes to start filling that gap by increasing the profile of nursing roles and raising awareness about becoming a nurse. Indeed, the nursing shortage has been deemed a global crisis since 2002, but the recruiting and retention of nurses hasn’t been able to keep up with the health care demands of a growing population.
Five Campaign Goals
To help increase the number of nurses, and to support nurses already working in the field, the Nursing Now website lists five main goals that the initiative hopes to achieve by 2020. They are:
Greater investment in improving education, professional development, standards, regulation and employment conditions for nurses.
Increased and improved dissemination of effective and innovative practice in nursing.
Greater influence for nurses and midwives on global and national health policy, as part of broader efforts to ensure health workforces are more involved in decision-making.
More nurses in leadership positions and more opportunities for development at all levels.
More evidence for policy and decision makers about: where nursing can have the greatest impact, what is stopping nurses from reaching their full potential and how to address these obstacles.
Basis for the Initiative
The goals and methods of the Nursing Now movement are based on a Triple Impact report, which was released by the All-Party Parliamentary Group on Global Health in October 2016. The report found that empowering nurses would not just improve health globally, but also build strong economies and promote gender equality (as the vast majority of nurses are still women). These three results combine to form the triple impact that nurses could potentially have. “The nursing contribution is unique because of its scale and the range of roles nurses play,” the report said.
Organizations Behind the Movement
Kate Middleton may be the most recognizable public face of the Nursing Now campaign, but two major health organizations are behind the campaigns: the International Council of Nurses and the World Health Organization. The International Council of Nurses represents millions of nurses worldwide, and seeks to represent them, advance the profession, and influence health policy. The World Health Organization is a specialized agency of the United Nations that seeks to address international health policy. The campaign is also supported by the Burdett Trust for Nursing, an independent charitable trust that helps fund nurse-led projects.
A Global Campaign
The Nursing Now Campaign Board includes both nurses and non-nurses from 16 different countries to represent a truly international group. Official launch events were held in London (where Middleton spoke) as well as Geneva. Various international nursing associations also hosted their own launch events, with locations including Canada, China, Jordan, South Africa, Taiwan, and Macao.
Ways to Get Involved
Beyond advocating for nurses and nursing, individuals who wish to support the campaign can sign the Nursing Now pledge and share the social media kit on various platforms. If there is no existing Nursing Now group in their area, nurses and non-nurses may band together to form their own group, though the process is lengthy to ensure participants are committed.
Whether you live in a developing country or an advanced health care economy, the coming nursing shortage will affect the entire globe, and is being felt in some places already. Through its five goals, Nursing Now hopes to help meet that need by recruiting new nurses and empowering existing ones through greater leadership opportunities and better policy decisions. To learn more about Nursing Now 2020, visit the campaign website.
Barbara Stilwell, PhD, RN, FRCN, is the Executive Director of Nursing Now, a three-year global campaign seeking to raise the profile of nurses.
Dr. Stilwell recently talked with Minority Nurse about what she hopes Nursing Now will accomplish before the campaign ends next year.
What follows is
an edited version of our interview.
What do you hope to accomplish?
The campaign ends in 2020 and by then we aim to achieve the following:
1. On investment: There is greater investment in the nursing workforce—in education and professional development, standards and regulation, and employment conditions as well as in numbers in training and employment.
Measurement: that there are increases globally in investment in nursing and in the numbers of nurses in training and employment, and that a trajectory has been established and progress is being made towards eliminating the shortfall of nine million nurses and midwives by 2030, tracked through the State of the World’s Nursing report.
2. On policy: The health workforce generally—and nursing and midwifery specifically—are more central to global and national health policies.
Measurement: that all global and national policies on health and health care acknowledge the role of nursing in achieving their goals and include plans for the development of nursing. That national plans for delivering UHC make specific proposals for enhancing and developing the role of nurses as the health professionals most able to deliver patient centred UHC to individuals, families, and communities.
3. On leadership and influence: There are more nurses in leadership positions where they are able to influence policy and decision making and more opportunities for leadership and development for nurses at all levels.
Measurement: at least 75% of countries have a CNO or Chief Government Nurse as part of their most senior management team with the longer term aim of all countries having such posts; there is an increase in the availability of senior leadership programs for nurses; and a global nursing leadership network is established. More young nurses have access to leadership development programs.
4. On evidence: There is more evidence available to policy and decision makers in forms that are understandable about: i) the impact of nursing and where it can have most effect, ii) the barriers that currently prevent nurses from practicing to their full potential, iii) practical methods for addressing these barriers, iv) and that there is more research underway.
Measurement: There are increasing numbers of articles on aspects of nursing in peer reviewed journals that reach an audience broader than nurses; there is a coordinated global network on research on nursing; and there are innovative methods tested of bridging the evidence to policy gap in nursing.
5. On effective practice: There is more dissemination and sharing of effective and innovative practice in nursing and improved methods for doing so.
Measurement: that there is a
coordinated global portal allowing access to examples of effective practice and
innovation that is supported by nursing organizations and available to nurses and
policy makers globally.
What has the campaign accomplished so far?
We now have 170 Nursing Now groups in 77 countries and growth continues. We are a social movement that works through its groups and networks to change the culture of nursing, and feedback so far suggests that the campaign has come at a moment when nurses are ready for change.
What do you hope to have happen in the next year?
WHO has declared 2020 will be the Year of the Nurse and Midwife and is preparing a State of the World’s Nursing Report—the first one ever. While there is support at WHO for nursing and midwifery, the presence of a global campaign has highlighted the significant issues in nursing development if Universal Health Coverage is to be achieved.
Our Nursing Now groups are spearheading initiatives to tackle today’s health issues—for example, how to achieve universal health coverage, the health of homeless people, gender-based violence, men in nursing, the image of nursing and midwifery, and many more.
How can nurses and/or health care providers become involved in it?
We have a great web site which
invites comments and case studies. Please explore it and contact us if you have
ideas. This is a movement that belongs to all nurses.
Nursing Now is organized by the Burdett Trust for Nursing, a UK-based charitable trust. As nurses’ status increases, their influence will be felt in policy, reputation, and the status of the professional nurse. Nurses themselves can begin to tackle some of the biggest challenges that are facing humanity in the next century.
No matter what location nurses practice, they face similar challenges. They want the best opportunity and training to offer their patients top-notch care so they can lead better and healthier lives on their own and within their communities. Nursing Now will push for those changes, but nurses will see them happen slowly in their own communities and then on a broader national level before becoming a worldwide trend.
The launch is the first step in an initiative that runs through 2020. Nursing Now will support other programs around the world and hep nurses become more able to influence the ways in which they work and effect change with patient and community health.
1. Greater investment in improving education, professional development, standards, regulation and employment conditions for nurses.
2. Increased and improved dissemination of effective and innovative practice in nursing.
3. Greater influence for nurses and midwives on global and national health policy, as part of broader efforts to ensure health workforces are more involved in decision-making.
4. More nurses in leadership positions and more opportunities for development at all levels.
5. More evidence for policy and decision makers about: where nursing can have the greatest impact, what is stopping nurses from reaching their full potential and how to address these obstacles.
Nursing Now recognizes that global change begins as people work together in each and every community. As nurses band together for change, the momentum will grow and impact greater people and reach into higher changes.
The University of North Carolina Chapel Hill School of Nursing will host with United States launch event, and nurses will be able to check the main website throughout the day to learn about other events worldwide.
On February 27, check out Nursing Now and envision and even stronger and more influential nursing future.
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