How to Make Your Cover Letter Stand Out

How to Make Your Cover Letter Stand Out

Many people believe their resume is the only part of an application that human resources focuses on. Although a properly crafted resume can make or break an applicant, the cover letter really makes you stand out.

Cover letters serve an important purpose for the job hunter. The cover letter shows the employer that you are the best candidate for the job. There are specific aspects you need to include in your cover letter to catch the eye of the hiring manager. 

Incorporate these tips in your next cover letter to grab the attention of your future employer!

Address the letter to the hiring manager.

Use some researching skills to find out the name of the hiring manager (or recruiter) for the position you are applying for. This will make your application stand out since you have actually gone through the trouble of obtaining this information. No one likes the generic, “To Whom It May Concern” salutation. 

Use the company name at least twice in the body of your letter.

Your opening statement should say something like “I am inquiring about the (insert job position here) at (company name). You can also mention the company name later in the letter when you explain why you would be the best candidate for the job.

Highlight your most pertinent experience related to the job you are applying for.

Customize each cover letter for each job you apply to. This may mean highlighting your ICU experience when applying to an outpatient infusion center or emphasizing your charge nurse experience for a management position. 

Show enthusiasm.

Employers love to hire people who show enthusiasm for a position. You can show enthusiasm by the tone of your cover letter. Don’t make the cover letter generic for every job you apply for. Show your interest by researching the company and mentioning something about them in your cover letter. This could be something like, “I know XYZ company values empowering individuals to improve their health, and I do too. In a past position I have served as a wellness nurse educating people on making positive changes in their life.” 

Close strong.

After you have convinced the hiring manager why you are the best candidate for the job you need a call to action to end the letter. Don’t be afraid to say you are looking forward to hearing from them about the position. You could use the line, “I am confident I can be a valuable asset to XYZ company, and I look forward to discussing my qualifications and experience with you in greater depth.”

In addition to working as a RN, Nachole Johnson is a freelance copywriter and an author with her first book, You’re a Nurse and Want to Start Your Own Business? The Complete Guide, available on Amazon. Visit her ReNursing blog at for more ideas on how to reinvent your career.

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