National Association of Indian Nurses of America (NAINA) joined the Nursing Now global campaign in July 2019, and NAINA marked the official inauguration of its campaign activities at the 2019 Clinical Excellence conference held on November 2nd in New Jersey. As part of Nursing Now, NAINA is collaborating with the American Nurses Association as well as other local nursing organizations and global campaign supporters.

On February 27, 2018, Her Royal Highness, The Duchess of Cambridge Kate Middleton, patron for the Nursing Now campaign, officially inaugurated the campaign that runs through December 2020. The campaign was launched in response to the World Health Organization’s (WHO) Triple Impact report. The Triple Impact report accentuated that “developing nursing will improve health, promote gender equality and support economic growth.”

 A Well-Timed Campaign

The year 2020 will be a historic year for nursing profession as it marks the 200th anniversary of the birth of Florence Nightingale.The nursing world is preparing to honor and celebrate this great nurse. As the global community prepares to celebrate nursing, momentous endeavors are in the planning. WHO has designated 2020 as The Year of the Nurse and Midwife. The WHO State of the World’s Nursing Report that highlights nurses’ role in Universal Health Coverage and the Sustainable Development Goals is anticipated in April 2020. The Robert Wood Johnson Foundation team is releasing another landmark report in 2020 as a follow up of the 2010 Institute of Medicine report, “The Future of Nursing: Leading Change, Advancing Health.” The RWJ report will highlight the nurse’s role in addressing the social determinants of health and health equity. To set the stage for these great events and to create global momentum to mark the epic year, Burdett Trust for Nursing in collaboration with WHO and the International Council of Nurses (ICN) launched the Nursing Now global campaign. As of October 2019, Nursing Now has spread to 103 countries.

Nursing Now Global Campaign

Nurses practice in many settings and in different roles. Nurses have different levels of education and competencies, which makes nurses capable of generating positive outcomes in health care. With their education and training, nurses are adroit in health care policy decisions. However, there is a paucity of nurses’ involvement in health care policy and decision making. As the WHO Triple Impact report highlighted, empowering nurses may create a paradigm shift in health care that will address global health care concerns. To highlight nurses and to improve the status of nursing, the campaign chose five focus areas:

  1. Health Care Policy – Create global awareness on positive impact of nurses and midwives in health policy decisions
  2. Clinical Practice and Education – Influence investment in nursing education and training
  3. Leadership – Empower nurses to assume leadership positions; increase the number of nurses in leadership positions.
  4. Research Priority – Identify areas where nurses have a potential for the greatest impact, explore impediments to achieving their full potential and practicing at the scope of their training, and generate practical solutions for workplace conundrums
  5. Best Practice – Share examples of best nursing practice                                                    

Nursing Now USA

American Nursing Association, U.S. Public Health Service Chief Nurse Officer, the University of North Carolina Chapel Hill School of Nursing, and the University of Washington School of Nursing collaborate in leading the Nursing Now USA campaign. With the vision, ‘Nurses Lead America to Health,’ Nursing Now USA is developing and leading activities focused on creating public awareness on nurses’ vital role in achieving equitable quality health care for all.

Nursing Now NAINA

National Association of Indian Nurses of America (NAINA) decided to join the global campaign as a local group because NAINA’s vision and goals align with the campaign focus. The official launch of Nursing Now NAINA campaign took place at the 2019 Clinical Excellence Conference. The theme of the Clinical Excellence Conference – ‘Population Health: Bridging Gaps and Improving Access to Care’ aligns with the overarching aim of the campaign. The Clinical Excellence Conference provided a venue for NAINA nurses to share examples of best clinical practice, which is one of the priority areas of the global campaign. Susan Michaels-Strasser, PhD, MPH, RN, FAAN, Senior Implementation Director & Associate Director for Nursing Programs at Columbia University discussed “Nursing Now: Empowering Nurses and Tackling Health Care Challenges” and NAINA lead the campaign. Letha Joseph, DNP, AGPCNP-BC discussed NAINA programs that commemorate with the campaign. Nursing Now NAINA will create opportunities for NAINA nurses to improve their competencies, maximize their professional contributions, and enhance their influence.  NAINA’s campaign focus areas are enhancing clinical practice by ongoing education, empowering nurses to be leaders at bedside and beyond, and sharing examples of best nursing practice while recognizing nurses for their contributions to health care and professional nursing community.

More information on the Nursing Now global campaign is available at www.nursingnow.org. Updates on NAINA’s activities are available at www.nainausa.com.

Letha M. Joseph, DNP, APRN, AGPCNP-BC
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