Robin Geiger, DNP, MSN, APRN, NP-C, FNP-BC, NEA-BC, is an accomplished, results-driven, board-certified nurse executive with over 20 years of hands-on clinical leadership experience. Dr. Geiger’s professional focus is on health equity and clinician advocacy, aiming to increase resilience for healthcare providers, improve quality care and create solid support systems through the ACT (Advocacy. Career. Tools) program for all clinicians within the Ingenovis Health brands.
With a long-standing history of assembling impactful and forward-thinking teams emphasizing improving healthcare quality and increasing patient safety, Dr. Geiger’s vast experience includes accreditation and developing policies to support foundational programs through assessment and data analysis.
She previously served as associate dean of academic affairs for the National University School of Health Professions and focused on strategic planning, clinical program development, and academic operations.
The series highlights healthcare leaders who are prominent figures in their organizations and are making transformational impacts in nursing.
Meet Dr. Robin Geiger, Senior Vice President of Clinician Advocacy of Ingenovis Health.
Talk about your role in nursing.
As senior vice president of clinician advocacy for Ingenovis Health, I’m pleased to lead our ACT program focused on clinician well-being, resilience, and support. I hold board certification as a nurse executive advanced (NEA-BC) and chair our Chief Nurse Advisory Board, an interdisciplinary advisory group focused on creating solutions for current frontline clinician challenges.
I support the nursing community as much as possible. I serve as an editor-in-chief for a medical publishing company, focusing on nurse practitioner certification and nursing ethics. I also remain current in clinical experience as a board-certified family nurse practitioner (FNP) and co-founder of an NP-owned concierge practice in North Florida.
How long have you worked in the nursing field?
I’m surprised to say that I have been working in this field for more than 23 years!
Why did you become a nurse?
My interest in nursing peaked at an early age. I would hear stories about my grandmother, who was a nurse midwife; stories of how she helped others heal; and the need that would always exist for people to receive healthcare. I would stare at her nursing picture in which she wore a white dress and cap. She was my earliest influence in nursing, someone who looked like me and that I could relate to.
I started with an initial goal of becoming a certified nursing assistant (CNA). I wanted to handle the most humble and respectful connection of bedside care. I immediately loved it! Being there for some nursing home patients with little-to-no family and supporting them to accomplish daily tasks was important to me. I knew I could grow in nursing and pushed myself to do more.
What are the most important attributes of today’s nursing leaders?
Today’s key attributes for nurse leaders should incorporate an empathetic, resourceful, and advocacy approach. Considering the social climate when engaging new and existing nurses is important. External factors to keep in the forefront include mental health and bandwidth, which stem from work-life balance, something I like to refer to as a “work-life blend” when assigning and delivering care. Being supportive means including flexible options for staffing that align with a nurse’s history, respect for years of service, and include physical, social, and emotional support.
What does being a nursing leader mean to you, and what are you most proud of?
Being a nurse leader means factoring in previous personal experiences of my own and those around me. An excellent example would be the formation of Ingenovis Health’s interdisciplinary Chief Nurse Advisory Board (CNAB). Solid decisions involve a multi-disciplinary approach to healthcare strategy and design. Multi-disciplinary teams provide a more global lens of how decisions impact all, from the social worker to the clinician and all the people that serve the patient.
I am proud to give back to the community by co-founding a concierge health clinic for the under-served population, creating MSN and DNP programs that consider the working nurse, and developing a clinician well-being program to encourage improved work-life blend and foster resilience – the ACT program.
Tell us about your career path and how you ascended to that role.
I’ve touched almost every area of nursing through lived experience, either as faculty, clinician, or leader. My life in nursing began first as an intensive care unit (ICU) nurse, followed by staffing various ICUs, ER, and OR at a level-one trauma hospital. I became a family nurse practitioner in multiple areas, including as an RN first assist in plastics, orthopedics, and general surgery. I have always mentored nurses along the way, and opportunities to serve as lead faculty, director, and associate dean in academia provided me ample opportunity to do so. I received my most impactful leadership training at the Veterans Health Administration. My career has included national leadership roles as VP of clinical care at a non-profit organization and later as Co-Owner/ CEO of a concierge clinic. My current role as senior vice president of clinician advocacy for Ingenovis Health allows me to combine my previous experience to support all clinicians – I enjoy what I do!
What is the most significant challenge facing nursing today?
Recognizing the importance of self-care is always challenging for nurses. I’m also guilty of this from time to time. Nurses are natural givers, and we often neglect the importance of reflecting on challenges, trauma, and the losses we experience. We provide our best care when we reflect on our experiences and learn from them. Covid was challenging, but we didn’t experience initial trauma and burnout with the pandemic. Nurses are strong – we have constantly been challenged. I’m glad we are now focusing on better health for the nurse, something we have needed for quite some time.
As a nursing leader, how are you working to overcome this challenge?
I’m working daily to be an example of incorporating self-care and eliminating stress. Ingenovis Health supports the ability to grow support and enhance the lives of frontline clinicians through the ACT program. I’m proud to lead this program, focused on providing a voice of advocacy, career pathing/ support, and tools to foster better mental and physical health. I think of the program as ongoing conditioning and strengthening to ensure our clinicians are prepared to lend their best selves to caring in various areas within healthcare.
What nursing leader inspires you the most and why?
Dr. Hollier is one of the many nursing leaders that inspires me. I found her certification guidelines and manuals amazingly insightful and well-written from a practical point of view. She inspires my entrepreneurial spirit to create better ways of accomplishing milestones and mentoring others to greatness.
What inspirational message would you like to share with the next generation of nurses?
We are all capable of more. You’ll receive a new challenge when you think you’re comfortable and have it figured out. Grow from each challenge by adding it to your toolbox. You’ll soon have a nice box of tools/ experiences to reach for and share with other nurses.
Allowing yourself to grow through mentorship will open ideas and create life-long connections you didn’t know you needed. Participate in shared governance and nursing associations to strengthen the profession and lend your voice and support.
Finally, consider that one day we will all become patients. You are influencing the future care for your family and yourself. Thinking this way is powerful; this forward-thinking always leads to positive and motivating actions.
Is there anything else you’d like to share with our readers?
There’s a personal quote I often use, “Everything revolves around the need to receive and deliver education.” This doesn’t apply to academia as it might seem but to life in general. Nurses are life-long learners. We don’t teach emotional and social learning in every education program, but to continue shaping this profession, we must learn how and when to share our stories to inspire others.
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