Mental health nursing is a specialty within our profession that may be frequently overlooked and underappreciated. Nurses working in the realm of mental health perform an excellent service for many individuals and families living with the effects of a wide variety of conditions, including depression, anxiety, PTSD, and substance use disorders.
While the first half of the 20th century may have been the Dark Ages for mental health in the United States in many respects — including the longstanding stigma surrounding mental illness — the 21st century has seen a renaissance in our willingness to address conditions that are more common than ever previously accepted or acknowledged.
In this respect, the nurse’s role in the mental health of their fellow Americans is crucial.
Decreasing Stigma, Raising Awareness
In the 21st century, we are witnessing a new openness in terms of ordinary people being willing to discuss mental health honestly and authentically.
According to a 2019 survey by the American Psychological Association (APA), “most Americans harbor positive views about mental health disorders and treatment.” The survey findings state, “A total of 87% of American adults agreed that having a mental health disorder is nothing to be ashamed of, and 86% said they believe that people with mental health disorders can get better.”
These statistics are a convincing argument that the stigma of mental illness, while not wholly eradicated, has significantly decreased from days gone by when those with mental health disorders were more likely to be considered dangerous and thus removed from society and locked away.
With attitudes changing, the public’s mind-opening, and healthcare providers increasingly willing to talk about mental health with their patients, the table has been set for Americans’ mental wellness to take a front seat in the healthcare space.
In a 2021 editorial on the website of the American Academy of Family Physicians (AAFP) titled “Integrating Behavioral Health Into Primary Care,” author Sarina Schrager, MD, MS opines that “fully integrating behavioral health in primary care is the gold standard for care.” She adds that “integrated behavioral health has been shown to improve depression scores and improve the patient and physician experiences.”
As providers adopt this outlook in the exam room, patients’ comfort in talking openly about their concerns and symptoms will likely increase.
Paradigm Shifts
With the FDA poised to approve MDMA (Ecstasy) for the treatment of PTSD, and psilocybin and ketamine for the treatment of depression, a paradigm shift in the worlds of psychiatry and psychology is upon us.
“ANA is pleased to officially recognize cannabis nursing practice as a nursing specialty…This recognition highlights the essential role and special contribution of cannabis nurses to the health care system and promotes enhanced integration of cannabis therapies for health care consumers across diverse health care settings.”
Cannabis nursing certification programs and pertinent training, conferences, and literature are adding even more credence to the fact that these previously fringe ideas and treatments are beginning to intersect with mainstream medical care.
In these exciting times of change and expansion in the mental health field, nurses are seeing the emergence of new avenues for career advancement, entrepreneurship, personal and professional fulfillment, and recognition of, and certification for, their knowledge and expertise.
The Future is Unwritten
The future of mental health care in the United States is unwritten, yet there are courageous, intelligent, forward-thinking professionals who are paving the way as these new paradigms emerge.
As providers become more confident in talking with patients about mental health, new treatment options are made more widely available, and the stigma of mental illness continues to wane, we can all embrace the future of mental health care as it unfolds.
Nurses are natural change agents, often leading innovation in mental health care. The trust the public generally places in nurses will serve us all well in the years ahead.
As complicated human beings living in an equally complex world, challenges to our mental health may always be with us. Yet, our attitudes, practices, and beliefs will ultimately shape the direction our society takes in this regard. At this time in history, we are heading in the right direction.
If you’re considering seeking mental health treatment, you may be wondering about the differences between a psychiatric nurse practitioner, a psychiatrist, and a therapist. While all three professions can provide mental health care, they have different levels of education, training, and clinical roles. Understanding these differences can help you make an informed decision about which provider is right for you.
A psychiatric nurse practitioner near me (PNP) is an advanced practice registered nurse (APRN) with specialized mental health care training. Like psychiatrists, PNPs can assess, diagnose, and treat mental health disorders. However, they do not have a medical degree and cannot prescribe medication independently in all states. Instead, PNPs work under the supervision of a physician or collaborate with other healthcare providers to provide comprehensive care.
Psychiatrists, on the other hand, are medical doctors who specialize in mental health. They have completed medical school and a residency in psychiatry, which allows them to diagnose and treat mental health disorders and prescribe medication. Psychiatrists may also provide psychotherapy, but their primary focus is on the medical management of mental illness. Therapists, also known as counselors or psychotherapists, have a master’s degree in counseling or a related field and are trained to provide talk therapy to individuals, couples, families, and groups. Therapists do not prescribe medication and typically do not provide medical care.
Understanding the Roles
Psychiatrist Overview
A psychiatrist is a medical doctor (MD) who has completed medical school and a residency program in psychiatry. Psychiatrists are licensed physicians who specialize in the diagnosis, treatment, and prevention of mental illness and emotional disorders. They can prescribe medication and provide psychotherapy. Psychiatrists are board-certified by the American Board of Psychiatry and Neurology. They work with patients of all ages and backgrounds.
Psychiatric Nurse Practitioner Overview
A psychiatric nurse practitioner (PMHNP) is an advanced practice registered nurse (APRN) with a Master’s or Doctor of Nursing Practice (DNP) degree in psychiatric-mental health nursing. PMHNPs are licensed to diagnose and treat mental health disorders and can prescribe medication. They work with patients of all ages and backgrounds, and their scope of practice is similar to that of psychiatrists. PMHNPs are certified by the American Nurses Credentialing Center.
Therapist Overview
A therapist is a licensed mental health professional who provides counseling and psychotherapy to help individuals, couples, and families with mental health issues. Therapists can specialize in different areas, such as cognitive-behavioral therapy, family therapy, or art therapy. They work with patients of all ages and backgrounds and can provide treatment plans for mental health care. Education requirements for therapists vary by state, but most require a master’s degree or higher and licensure or certification in their specialty. For example, if you are looking for a therapist in Janesville, WI, you had better believe they have put in their hours and are expert at what they do.
Overall, psychiatrists, psychiatric nurse practitioners, and therapists all play important roles in treating mental health disorders. Psychiatrists are medical doctors who can prescribe medication and provide psychotherapy. Psychiatric nurse practitioners are advanced practice registered nurses who can diagnose and treat mental health disorders and prescribe medication. Therapists provide counseling and psychotherapy to help individuals, couples, and families with mental health issues.
Educational Pathways and Certification
If you’re considering a career as a mental health professional, it’s important to understand the educational pathways and certification requirements for each role. This section will discuss the educational requirements for psychiatrists and psychiatric nurse practitioners.
Psychiatrist Education and Training
To become a psychiatrist, you must complete a bachelor’s degree in a related field, such as psychology or biology, and then attend medical school. After completing medical school, you’ll need to complete a residency program in psychiatry, which typically lasts four years. During your residency, you’ll receive specialized training in diagnosing and treating mental health disorders.
After completing your residency, you must obtain a medical license in the state where you plan to practice. You can then become board-certified in psychiatry by passing the American Board of Psychiatry and Neurology (ABPN) exam.
Psychiatric Nurse Practitioner Education and Training
To become a psychiatric nurse practitioner, you must first become a registered nurse by completing a Bachelor of Science in Nursing (BSN) degree. After obtaining your nursing license, you can then pursue a Master of Science in Nursing (MSN) degree with a specialization in psychiatric-mental health.
Some psychiatric nurse practitioners may pursue a Doctor of Nursing Practice (DNP) degree, which can provide additional training and expertise in the field.
After completing your education, you must obtain a psychiatric nurse practitioner certification from the American Nurses Credentialing Center (ANCC). This certification demonstrates your expertise in the field and can help you stand out to potential employers.
Overall, both psychiatrists and psychiatric nurse practitioners require extensive education and training to provide high-quality care to patients with mental health disorders. Whether you choose to pursue a career as a psychiatrist or psychiatric nurse practitioner, you can make a meaningful difference in the lives of those struggling with mental illness.
Scope of Practice and Clinical Roles
Duties and Responsibilities
Psychiatric nurse practitioners, psychiatrists, and therapists have different scopes of practice and clinical roles. Psychiatric nurse practitioners (PNPs) are advanced practice registered nurses (APRNs) who are trained to assess, diagnose, and treat mental health conditions in adults and families. PNPs can prescribe medication and develop treatment plans for their patients. They work collaboratively with other healthcare professionals, such as psychiatrists, psychologists, and social workers, to provide comprehensive care to patients.
Psychiatrists are medical doctors who specialize in the diagnosis, treatment, and prevention of mental health issues. They can prescribe medication and provide psychotherapy to their patients. Psychiatrists often work in hospitals, clinics, private practice, nursing homes, government agencies, and correctional facilities.
Therapists, also known as counselors or psychotherapists, are mental health professionals who provide talk therapy to their patients. They are trained to assess and diagnose mental health issues and develop treatment plans. Therapists work in various settings, including private practice, clinics, hospitals, and schools.
Work Environments
Psychiatric nurse practitioners can work in various settings, including hospitals, clinics, private practice, nursing homes, and government agencies. They often collaborate with other healthcare professionals, such as psychiatrists, psychologists, and social workers.
Psychiatrists work in hospitals, clinics, private practices, nursing homes, government agencies, and correctional facilities. They may collaborate with other healthcare professionals, such as psychiatric nurses, psychologists, and social workers.
Therapists work in various settings, including private practice, clinics, hospitals, and schools. They may work independently or as part of a team with other healthcare professionals, such as psychiatrists, psychologists, and social workers.
In summary, psychiatric nurse practitioners, psychiatrists, and therapists all have different scopes of practice and clinical roles. While PNPs can prescribe medication and develop treatment plans, psychiatrists are medical doctors who can provide psychotherapy and prescribe medication. Therapists provide talk therapy to their patients. Each profession has unique work settings, and they often work collaboratively with other healthcare professionals to provide comprehensive patient care.
Career Outlook and Opportunities
Job Market and Demand
The job market for psychiatric nurse practitioners, psychiatrists, and therapists is expected to grow in the coming years. According to the Bureau of Labor Statistics (BLS), employment of nurse practitioners is projected to grow by 29 percent from 2020 to 2030, much faster than the average for all occupations. Similarly, the employment of psychiatrists is projected to grow by 12 percent from 2020 to 2030, much faster than the average for all occupations.
The demand for psychiatric nurse practitioners and psychiatrists is expected to increase due to the growing need for mental health services. As more people seek treatment for mental health conditions, there will be a greater need for qualified professionals to provide care. Additionally, changes in healthcare laws and policies are expected to increase access to mental health services, further driving demand for these professionals.
As more people seek treatment for mental health conditions, there will be a greater need for qualified professionals to provide care. Additionally, changes in healthcare laws and policies are expected to increase access to mental health services, further driving demand for these professionals. The COVID-19 pandemic has also heightened awareness of mental health issues, as the stress and uncertainty of the pandemic have led to an increase in mental health concerns. You can refer to this detailed guide. for more information on COVID-19 and its incubation period.
Salary Expectations
The salary expectations for psychiatric nurse practitioners and psychiatrists vary based on education, experience, and skills. According to the BLS, the median annual salary for nurse practitioners, including psychiatric nurse practitioners, was $117,670 as of May 2020. The median annual salary for psychiatrists was $220,380 as of May 2020.
It is important to note that salaries can vary significantly based on location, type of employer, and other factors. For example, psychiatric nurse practitioners in outpatient care centers may earn more than those in hospitals. Similarly, psychiatrists in private practice may earn more than those in academic or research settings.
In conclusion, the career outlook and opportunities for psychiatric nurse practitioners, psychiatrists, and therapists are positive. The demand for mental health services is expected to increase, driving job growth for these professionals. Salaries for these professions vary based on various factors but can be quite lucrative.
Frequently Asked Questions
What qualifications are needed to become a psychiatric nurse practitioner?
To become a psychiatric nurse practitioner, you need to have a Bachelor of Science in Nursing (BSN) degree and a Master of Science in Nursing (MSN) degree with a psychiatric-mental health nurse practitioner (PMHNP) specialization. You must also pass the NCLEX-RN exam and the PMHNP certification exam.
What are the primary responsibilities of a psychiatrist compared to a psychiatric nurse practitioner?
Psychiatrists and psychiatric nurse practitioners (PNPs) both assess, diagnose, and treat patients with behavioral and mental health conditions. However, psychiatrists are medical doctors who have completed medical school and residency, while PNPs are advanced practice registered nurses (APRNs) who have completed a master’s degree in nursing with a PMHNP specialization. Psychiatrists can prescribe medication and provide psychotherapy, while PNPs can prescribe medication, provide psychotherapy, and manage treatment plans.
Can a psychiatric nurse practitioner prescribe medication and manage treatment plans like a psychiatrist?
Psychiatric nurse practitioners can prescribe medication and manage treatment plans like a psychiatrist. However, the scope of practice may vary by state, and some states may require PNPs to work under the supervision of a psychiatrist.
What is the educational pathway to becoming a psychiatrist?
To become a psychiatrist, you must have a Bachelor’s degree, attend medical school, complete a residency program, and obtain a medical license. After completing medical school, you must pass the United States Medical Licensing Examination (USMLE) and complete a residency program in psychiatry, which typically takes four years.
How does the scope of practice differ between a therapist and a psychiatric nurse practitioner?
The scope of practice for therapists and psychiatric nurse practitioners (PNPs) differs significantly. Therapists typically provide psychotherapy to individuals, couples, or families. In contrast, PNPs can diagnose and treat mental health disorders, prescribe medication, provide psychotherapy, and manage treatment plans.
What are the salary differences between a psychiatric nurse practitioner, a psychiatrist, and a therapist?
According to Payscale, the average annual salary for a psychiatric nurse practitioner is $119,377, while psychiatrists earn an average annual salary of $240,622. The average annual salary for a therapist is $49,000. However, salaries may vary depending on geographic location, years of experience, and other factors.
It’s not always easy to ask for help – especially when the help needed involves support for your mental health.
Through a program called “Code Lilac,” Memorial Hermann Health System aims to provide easy access to mental health support for nurses and other staff and perhaps relieve any stigma associated with seeking it.
According to a press release, the program began at Children’s Memorial Hermann Hospital in 2015 after staff attended a workshop on vicarious trauma. The program expanded systemwide in March 2022. The program is a “multidisciplinary peer-to-peer support program designed to offer emotional support to workforce members who have experienced stressful patient- or work-related events,” according to the release. It’s also among the country’s most extensive and robust hospital-based peer responder programs.
Some 500 Code Lilac peer responders are part of 17 teams trained in psychological first aid. They provide support to both clinical and nonclinical staff.
“Nursing is heavily integrated with the team,” says Leah Blackwell, MSN, MBA, RN, NEA-BC, vice president and chief nursing officer for Memorial Hermann – Texas Medical Center, in an interview. On both the campus and system level, nurses are engaged on the steering committees to make sure that they’re providing that voice of the bedside nurse.
“The thing that I like about nurses being engaged in this initiative is their encouragement and normalization of calling Code Lilac,” says Blackwell, an executive sponsor of the program. “They’re trying to reduce that stigma. We all need support for mental health and well-being. They do an excellent job of trying to normalize Code Lilac with their peers.”
Code Lilac also helps build connections among nurses, notes Blackwell. “It’s great when you have an ICU nurse peer responder who responds to an ER Code Lilac. They see each other across the campus and say, ‘Oh, we’re all the same,’ even if we work in different places. It helps build camaraderie among nurses.”
Code Lilac Providing Relief
Code Lilac “is for a wide variety of work-related scenarios,” said Blackwell. “Whether it’s burnout and you’re just having a hard time getting through the day, compassion fatigue, moral distress, or anxiety. People call because they’re not sleeping well before their shifts.
Whether it’s a patient death that just occurred or a slow buildup of stress, “that’s where Code Lilac can intercede and provide immediate relief or help direct them to the right place on the continuum, whether it’s counselors or other things that we have available.” According to Memorial Hermann, those resources can include individual and group support sessions.
Most often, nurses call a Code Lilac due to workplace violence or moral distress, according to Blackwell. Initiating a Code Lilac can be as straightforward as calling a system hotline or the chaplaincy department. A trained responder may arrive within the hour, according to Blackwell. Or, if a team needs support, sometimes the response will be at the end of the shift when the team can gather.
Blackwell says the peer responders receive comprehensive multi-day and quarterly training on trauma-informed care. The preparation includes role-playing and scenario-based training.
Helping Out on Tough Days
Blackwell notes that the work environment, long hours, and patient care intensity make nursing a high user for the Code Lilac program. “I appreciate having it as a resource to offer nurses on those really, really tough days.”
In recent years, there has been an increase in nurse entrepreneurs who have chosen a less conventional path in the healthcare industry. Nurses, known for their dedication and adaptability, are now moving beyond traditional direct patient care roles and venturing into side gigs and full-fledged entrepreneurial ventures.
This article examines the process of moving from idea to action, discussing the different stages of starting a business, the challenges encountered, and the unique strengths that nurses bring to the table. It aims to inspire an interest in starting your own side business!
Ideation Phase
Every entrepreneurial journey begins with an idea. For nurses, these ideas often stem from their everyday experiences and the challenges they observe within the healthcare system. The ideation phase is about recognizing a problem and envisioning a solution. Here, creativity meets practicality as nurses leverage their unique perspectives to identify opportunities for innovation.
During my time as a nursing student and new graduate nurse, I discovered that nurses needed more support and career guidance. In my personal experience, a clinical instructor laughed at me and told me I would never become an emergency nurse. This response shocked me and pushed me to pursue my passion for working in the emergency department.
As my career progressed, I became a preceptor, mentor, educator, and coach. I realized I had a talent for providing career guidance to nurses and empowering them to work towards their career goals. Many have referred to me as the ultimate “hype woman” due to my ability to motivate others.
One day, I realized I could turn my skills, abilities, and expertise into a business. I identified a significant gap in career guidance for nurses, recognizing that nursing offers many different opportunities and career paths. On June 21, 2021, I founded Farah Laurent International Nurse Coach LLC. Today, I am an energetic Nurse Career Coach, author, freelance writer, speaker, and corporate trainer focusing on leadership development, professional advancement, creating healthy workplaces, and branding.
Identifying Opportunities
Nurses encounter numerous pain points in their daily routines—inefficiencies, gaps in patient care, and unmet needs. These experiences can spark ideas for potential business ventures. The key is to remain observant and curious, always asking, “How can this be improved?” For example, noticing a lack of specialized patient education materials might inspire a nurse to develop a series of informative, easy-to-understand guides.
Another idea is to develop nursing products by nurses for nurses. Nurses have a deep understanding of healthcare and are filled with solutions. Nurses possess many transferrable skills in business, such as problem-solving, adaptability, communication, negotiation, leadership, change management, psychology, human behavior, and simply connecting with people.
Market Research
Market research is crucial. This involves assessing the demand for the proposed solution, understanding the competitive landscape, and identifying the target audience. To gather data, nurses should utilize resources such as online surveys, focus groups, and industry reports. A great example would be how the newspaper industry has lost its demand. Think about the problem you are solving and how significant the demand could be.
Understanding the Industry
The healthcare industry is vast and complex, with its own set of terminologies and regulations. For a nurse transitioning into entrepreneurship, learning the business aspects of healthcare is essential. This includes understanding the business terms and speaking the language, such as ROI (Return on Investment), market segmentation, and customer acquisition costs.
The Learning Curve
Venturing into business can be daunting, especially when faced with the steep learning curve of understanding market dynamics, financial management, and marketing strategies. For many nurse entrepreneurs, this phase involves consuming a wealth of knowledge from various sources.
Self-Education
Books, online courses, and seminars become invaluable tools. Titles such as “The Lean Startup” by Eric Ries and “Business Model Generation” by Alexander Osterwalder provide foundational knowledge. Additionally, “The Brand Flip” by Marty Neumeier offers insights into branding—a critical component often misunderstood in the early stages of business development.
YouTube University
Platforms like YouTube offer a plethora of educational content. From tutorials on business plan creation to digital marketing strategies, nurse entrepreneurs can find step-by-step guides and real-world advice. The visual and practical nature of these videos helps demystify complex concepts.
Taking Action
While knowledge is power, action is paramount. The transition from planning to execution is where many aspiring entrepreneurs falter. However, the most effective learning often comes from doing—trial and error is an integral part of the entrepreneurial process. Taking action is the best way to move forward in your business, and it is part of a continuous improvement cycle.
Implementation
Launching a business requires a proactive and growth mindset. Start small, with pilot projects or side gigs, and gradually scale up based on feedback and results. This iterative approach allows for adjustments and improvements along the way.
Overcoming Challenges
Entrepreneurship is fraught with challenges, from financial constraints to market competition. Nurses, accustomed to high-pressure environments and critical decision-making, are well-equipped to navigate these obstacles. Resilience and adaptability are vital traits that aid in overcoming setbacks.
Building a Business: Personal and Professional Growth
Entrepreneurship is as much about personal development as it is about business success. It demands continuous learning and self-improvement.
Client-Centric Approach
To succeed in business, entrepreneurs must undergo a significant shift in mindset. They must understand that clients care primarily about their own needs and how quickly their problems can be solved. This client-centric approach is essential for building lasting relationships and gaining trust.
Investing in Yourself
Investing in personal development—whether through courses, coaching, or networking—is crucial. Although spending money on yourself and your business may sound daunting, this is the fastest way to improve your business.
Personal Branding and Visibility
In the realm of entrepreneurship, personal branding cannot be overstated. It is imperative to be visible and communicate your value proposition. Building a personal brand and becoming a thought leader in your niche can differentiate you from competitors.
Understanding Branding
As Marty Neumeier explains in “The Brand Flip,” branding is what the audience says you are. It’s the perception held by your clients and customers. Nurses must create a strong, authentic brand that resonates with their target audience. In order to understand your brand, you have to know yourself and your purpose and values.
Social Media and Networking
Leveraging social media platforms to create organic content and engage with potential clients is essential. Attending networking events, both online and offline, helps build connections and foster relationships within the industry.
For nurses interested in starting a business but not quite sure where to start, here are some potential ideas.
10 Nurse Business Ideas
Nurses possess a unique blend of skills and qualities highly transferable to business.
Here are ten business ideas for nurse entrepreneurs:
Nurse Consultant: Providing expert advice to healthcare facilities on improving patient care and operational efficiency.
Freelance Writer: Writing health-related content for blogs, magazines, and websites.
Health Coach: Offering personalized wellness and nutrition advice to individuals seeking healthier lifestyles.
Home Healthcare Agency: Providing in-home care services to patients.
Medical Billing Service: Managing billing and coding for healthcare providers.
Telehealth Services: Offering remote consultations and follow-up care.
Continuing Education Provider/Tutor: Creating and delivering educational programs for nurses.
Patient Advocate: Assisting patients in navigating the healthcare system.
Medical Equipment Sales: Selling specialized medical equipment and supplies.
Medical Spas/IV Therapy: Providing skin, beauty, and hydration-type services in a medical spa is a booming industry.
Actionable Steps to Start Your Business
Here are five actionable steps to help nurses kickstart their entrepreneurial journey:
1. Conduct Market Research
Identify your target audience and understand their needs.
Analyze competitors and market trends.
2. Develop a Lean Business Plan
Outline your business model, value proposition, and revenue streams.
Set clear, achievable goals and milestones.
3. Open Your Business and Select a Structure
Register your business and obtain the necessary licenses.
Choose a suitable business structure (e.g., sole proprietorship, LLC).
4. Decide on Your Business Model
Determine whether you will provide a service or sell a product.
Develop a pricing strategy and sales plan.
5. Focus on Brand, Sales and Marketing
Build an online presence through a professional website and social media.
Be visible and build a brand people want to be a part of.
Network with potential clients and industry professionals.
Create marketing campaigns to promote your business.
Building Relationships and Trust
Success in business hinges on building long-lasting relationships. Honesty and reliability are the cornerstones of trust. Making people know, like, and trust you is essential for sustained growth.
Networking and Engagement
Attend industry events, conferences, and workshops.
Engage with your audience through social media and email marketing.
Conclusion
Nurses have a unique opportunity to leverage their skills and experiences to create successful businesses. By embracing continuous learning, investing in personal development, and building strong client relationships, nurse entrepreneurs can navigate the challenges of entrepreneurship and achieve lasting success. The journey from side gigs to full-fledged businesses is filled with lessons and personal and professional growth.
It’s time to stop overthinking and take action! Take the steps towards building your dreams!
Nurses who are creative, curious, and passionate about expanding their nursing careers often find a nursing business to be an ideal path for them. These nurses, also known as “nursepreneurs,” provide exceptional patient care and are natural innovators and problem-solvers, bringing innovation to the nursing profession. As role models and mentors, nursepreneurs inspire other nursing professionals to explore entrepreneurial endeavors, driving positive change in nursing.
Virginia Lynn Peterson, the nurse inventor and founder of SWOOP bras, is an innovator and problem-solver for nurses. With 15 years of nursing experience, Peterson understands the struggles faced by healthcare professionals, especially the discomfort of wearing a less-than-ideal bra during long 12-hour shifts in the emergency department.
Peterson crafted a solution: an innovative line of bras and loungewear tailored for healthcare workers and active women. The line prioritizes comfort so nurses can focus on their work.
What started as a personal venture has evolved into a successful business. SWOOP’s mission is to support heroes by providing the finest undergarments and loungewear tailored to meet the unique demands of long shifts.
SWOOP’s product range now includes matching underwear, shorts, pants, and ultra-soft, cozy tunics for busy, active women everywhere.
Peterson shares insights into her journey of creating SWOOP. Below is an interview, edited for length and clarity.
Virginia Lynn Peterson, the nurse inventor and founder of SWOOP bras.
How did you come up with the idea for SWOOP Bras?
Having endured the discomfort of wearing unsupportive bras during lengthy shifts as an emergency room nurse, I identified a market gap for undergarments that seamlessly blend functionality, comfort, and style. Drawing from personal experiences and frustrations, I embarked on a mission to develop a solution – thus, SWOOP was conceived!
Why did you decide to start your side gig?
As an emergency room nurse, I recognized firsthand the significance of comfortable undergarments for individuals in demanding professions. Seeing an opportunity to address this need while pursuing my passion for design, I launched SWOOP as a side venture to cater to fellow healthcare workers and active women.
When did you start SWOOP, and how did you go about it?
SWOOP Bras took flight in 2020! Armed with my nursing know-how, I started by crafting bras solo, using the trusty sewing machine my mom gifted me at age 12. But as demand soared, I traded for a sleeker, fancier machine! With a blend of comfort, support, and one-of-a-kind style, I breathed life into my vision and unleashed the brand onto the world. And guess what? We still manufacture in Alaska and beyond – because some things are too good to change!
What product was first? How did you create a product line?
Our inaugural product at SWOOP was our signature bra, meticulously designed for all-day comfort and support. As demand surged and customers expressed interest in additional offerings, I expanded our product range to encompass underwear, loungewear, shorts, pants, and tunics – all crafted with the same commitment to quality and functionality. Notably, our tunics and bras remain our best-sellers.
Have you worked in consumer retail goods before you began SWOOP?
No, I hadn’t. Much of my journey has involved learning on the fly, supplemented by invaluable guidance from mentors and resources such as the small business development center and MEP.
How did you know there was a need for SWOOP Bras?
Ah, let me share the tale of Buffy! What a memorable name. So, Buffy swooped in and ordered a single bra. Fast forward three weeks, and bam! She’s back, this time snagging four more! I never even met Buffy, but that moment marked a turning point. That’s when my small business stopped being just a side hustle and turned into something bigger, something electric! It’s a pivotal moment that still gives me goosebumps.
What do you do now with SWOOP?
Right now, it’s all hands on deck! Our mighty crew of five handles everything – from production to marketing to shipping out orders. It’s a juggling act sometimes, but we’re a tight-knit bunch. We work hard, lift each other up, and always find time to share a laugh or two along the way.
Do you have previous entrepreneurial experience, or have you learned on the go?
My journey with SWOOP has primarily entailed on-the-job learning fueled by passion and dedication. Although lacking prior entrepreneurial experience, my nursing background equipped me with invaluable multitasking skills that have proven beneficial. I am sure any nurse can relate to that!
What do you enjoy most about your side gig?
Oh, the joy of running SWOOP! Seeing our real impact on healthcare heroes and active women’s lives has been incredibly fulfilling. When customers reach out with glowing reviews expressing newfound comfort and confidence in their SWOOP Bras, it’s like music to our ears! Plus, what about our community’s passion for women’s empowerment through our photos? Simply astounding! We aim to make every wearer feel like they’ve just stepped off the runway—an “off-duty bra model” in our fabulous products.
What are some of the challenges of being a woman-owned business?
As a proud woman-owned business, SWOOP has tackled its fair share of hurdles, especially in industries dominated by men who may not grasp the nuances of undergarments. Some find the topic uncomfortable, even embarrassing. Yet, in a world where men hold sway in various realms, we persist in our mission to educate and inspire them to overcome their discomfort. After all, there’s no reason to shy away from discussing something as fundamental as comfort and support!
What are the most significant rewards of having a nursing side gig?
The most fulfilling aspect for me has been transforming my passion into a purpose-driven business that positively changes people’s lives. Witnessing SWOOP evolve from a side project into a flourishing brand has been immensely gratifying and motivating. Entrepreneurship wasn’t originally on my radar, but I’m genuinely grateful for the myriad of blessings it has brought into my life!
Where can nurses buy SWOOP products?
Nurses can conveniently purchase SWOOP Bras online at wearswoop.com, and we actively engage with our nursing community through social media and events to raise awareness.
What’s next for SWOOP Bras?
SWOOP aims to expand its product offerings and outreach to serve a broader audience of healthcare workers and active women. I’m passionate about exploring innovative ventures and partnerships that align with our comfort, support, and empowerment mission.
What would you say to someone considering starting their side gig?
To aspiring entrepreneurs contemplating their side gig, I encourage you to follow your passion, persevere in the face of challenges, and seek support from fellow entrepreneurs. Embrace the journey, stay true to your vision, and never underestimate the impact of your ideas and dedication.
Is there anything else you want readers to know?
SWOOP Bras transcends mere lingerie – it symbolizes empowerment, comfort, and confidence for women across all spheres of life. Through SWOOP, I aspire to redefine women’s everyday comfort and support, one bra at a time.
Nurse entrepreneurship has grown exponentially in the 21st century. These days, it doesn’t take much research to discover that nurses are now enjoying the fruits of their labors in product development, consulting, coaching, writing, podcasting, and many other large and small business endeavors.
Nurses are knowledgeable, forward-thinking, and savvy. It’s no surprise that the most trusted profession has found many niches to leverage that trust.
My Side Hustle Story
In the first decade of the century, nurse entrepreneurship lived on the fringes of the online conversations occurring by and about nurses on social media platforms like Twitter and Facebook. At that time, podcasts were a new phenomenon beginning to catch hold in some industries, and blogging was growing quickly. During that first decade, nurse entrepreneurs began to capture increasing attention as pursuits like blogging, podcasting, and coaching began to catch fire.
I launched my blog in 2005, and as it focused on nursing, it became one of the first nursing blogs on the internet. During this time, I also learned about the growing field of coaching. As I attended workshops, gained knowledge, met others, and saw the growing potential of the coaching field, I found a way to launch a small side hustle as a career coach focused on nurses and other healthcare professionals.
Meanwhile, around 2011, conversations about podcasting were heating up on Twitter, and it wasn’t long before two colleagues and I launched RNFM Radio, arguably one of the first nursing podcasts in existence. This was soon followed by The Nurse Keith Show, my current nursing career podcast, which has reached almost 500 episodes.
At the same time, I discovered that many healthcare-related websites were beginning to seek out nurses with writing skills who would be willing to create relevant content for their growing online audiences. The freelance nurse writer concept was fairly novel in those early days, and I and several colleagues all found ourselves in demand as content creators for various online brands.
Building side hustles in blogging, podcasting, coaching, freelance writing, and public speaking has been a multifaceted undertaking with a steep learning curve and many twists and turns, but it underscores the reality that many nurses are seeing an avenue to self-generated income and opportunity through an enormous array of business opportunities.
The Current Nurse Business Environment
In this third decade of the 21st century, the notion of the nurse entrepreneur comes as little or no surprise to most individuals paying attention to these developments. The role of the “influencer” has found its way into numerous industries, and nurses are no exception. With nurses gaining traction with a growing number of traditional and online media outlets, some nurses have found themselves in the position of health coach, media correspondent, and resident expert.
For nurses seeking opportunities using their podcasting, speaking, coaching, and writing skills, the ability to create financially and personally rewarding side hustles and full-time businesses has never been stronger.
Along with the growth of nurse entrepreneurship has come the increasing profile of older established organizations like the National Nurses in Business Association (NNBA) and newer groups such as the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders (SONSIEL). Online forums and networks also provide excellent support to nurse entrepreneurs, as do nurses who have fashioned themselves into business coaches able to support other nurses on these journeys.
Even though nurses don’t necessarily learn applicable business and marketing skills in nursing programs, this has not stood in the way of those of us who have chosen to pursue opportunities beyond the bedside. With access to a world of information and support currently available on the internet, self-taught nurse entrepreneurs are finding success, as are nurses who have coupled their nursing education with degrees in communication, marketing, and business administration.
With the flourishing ability to create an online presence through blogs, websites, podcasts, online video channels, and social media accounts, so has nurses’ ability to reach wider audiences grown exponentially.
Whether nurses seek to create online businesses, develop their medical products, work as consultants with large corporations, or establish traditional “brick and mortar” businesses like home health care agencies, wellness clinics, or aesthetic medical spas, the potential for success has never been more significant.
Nurse entrepreneurship has indeed come into its own. For nurses with the drive to have a few side hustles or a full-blown business endeavor, there have never been more possibilities and avenues to pursue.
