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Job Overview

President, Aurora Visiting Nurse Association

Milwaukee, Wisconsin


Aurora Health Care, an award winning healthcare system comprised of 15 hospitals, 172 clinics and over 30,000 caregivers, is conducting a national search to identify the next President of the Aurora Visiting Nurse Association (AVNA).  This is an outstanding opportunity to provide overall strategic direction for all operations within AVNA and Aurora’s durable medical equipment and hospice operations.  AVNA is the largest home health agency in the state of Wisconsin and is ranked within the top 25 percent of all home care agencies per Home Care Elite.


For more than 100 years, the AVNA has been providing home care with compassion, professionalism, and clinical excellence.  Originally founded in 1906 by Milwaukee businesswoman Sarah Boyd, the Aurora Visiting Nurse Association of Wisconsin became part of Aurora Health Care in 1988. AVNA services include: Home Health, Hospice Care, Palliative Care, VNA Connect, In-Home Health Monitoring, Home Medical Equipment & Supplies, Aurora Adult Day Centers, and Good Night Sleep Clinics.


The President of Aurora Visiting Nurse Association will report to the Executive Vice President and Chief Nursing Officer.


Principal Accountabilities:


•             Oversees the development, implementation, and direction of Aurora’s visiting nurses association, durable medical equipment, and hospice operations.  Ensures strategies are integrated and consistent with Aurora’s long-term strategies and initiatives.


•             Oversees clinical practices and creates an environment to support interdisciplinary clinical care.


•             Develops and executes innovative market-leading strategic plans which enrich the patient experience, contribute to program growth, and support Aurora’s objectives.


•             Ensures solid operational models and metrics are developed and utilized to obtain operational excellence while creating and maintaining best practices in healthcare delivery.


•             Ensures compliance with applicable law and regulatory bodies governing home healthcare delivery as well as all appropriate accrediting agencies.


•             Collaborates with growth and market development to design and execute growth plans for new and existing programs/services based on various assessments, including community needs and awareness.


•             Ensures quality of services by monitoring and evaluating programs provided.  Oversees patient safety and the overall patient experience.


•             Establishes and maintains good relationships with local health planning agencies, healthcare providers, state and national home care associations, and private and government funding services and policy/regulatory bodies.


•             Performs human resources responsibilities for staff, which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale.


•             Develops and recommends operating and capital budgets and control expenditures within approved budget objectives.


•             Responsible for understanding and adhering to the Aurora Health Care Code of Ethical Conduct and for ensuring that personal actions and the actions of employees supervised comply with the policies, regulations, and laws applicable to Aurora’s business.


•             Responsible for taking an active leadership role in non-profit or community-based organizations by providing community service hours or serving in professional organizations.  Also, encourages team members to participate in these same community activities.


•             Build matrixed relationships across Aurora Health Care to support strategy and business needs.  Leverages relationships and opportunities to work across business units to maximize individual and organizational performance.


•             Creates an environment of open communication where dialogue, telling the truth, learning, respect, and care for each other are valued.


•             Enables exceptional care and service to patients, their families, and the communities served.


Experience and Qualifications:


Master’s degree (or equivalent knowledge) in healthcare administration or other related field.


Ten years of management experience in home care and hospice operations, which includes overseeing the development, implementation, and direction of the operations, clinical practices, and strategies.


Advanced knowledge of home healthcare, hospice, and durable medical equipment programs and operations.


Superior business development, operations management, and leadership skills. 


Demonstrated success in revenue growth and in development and market planning.


Expertise in developing strategic and tactical plans to meet business objectives in a large integrated healthcare system.


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